Fractional CMO services for founders and CEOs who've outgrown agencies. Embedded weekly. Forensic standards. Full accountability to revenue. Every engagement begins with the X-Ray Audit.
Across the last three X-Ray Audits, Hottest Commodity has identified $1.5 million in annualized revenue leak per client. Every audit. No exceptions. The leaks are findable. The pattern is consistent. The ninety-day growth plan closes the gap.
Annualized marketing leak identified per client. The dollars are findable. The fix is sequenced into ninety days.
Audit fee: $2,500. Average annualized leak surfaced: $1.5 million. That's a six-hundred-times return on identified revenue. Before a retainer is signed or a single fix is shipped.
The audit ships in seven days. The growth plan closes the bleed in ninety. Both included in the flat fee. Both signed by Jordan personally.
Senior marketing leadership for founders and CEOs who need a real Chief Marketing Officer but not a full-time hire. Embedded weekly. Strategy, planning, execution oversight, and full accountability to revenue.
Embedded marketing leadership across strategy, planning, paid media, content, retention, and team build. Same forensic standard that produces $1.5 million in findings on every audit. No agency overhead. No team to feed. Just outcomes.
The X-Ray Audit is the way in. Every CMO engagement begins with the seven-day audit so both sides walk into the retainer with eyes open. If we're not the right fit, the audit report is yours and we part ways clean.
Book a Discovery Call →Three engagement tiers tailored to where you are. All begin with the X-Ray Audit. All include direct access to Jordan. All accountable to outcomes, not deliverables.
Not every engagement starts with a twelve-month retainer. The X-Ray Audit is the seven-day, $2,500 diagnostic that lets you see the leaks, measure them in dollars, and decide what to do next. Most audits become retainers. Some don't. Both are fine.
A forensic teardown of your acquisition, conversion, and retention engine. Built for operators who want to know exactly where the money is leaking before signing anything bigger.
Credits 100% toward any retainer. If a Fractional CMO engagement signs within thirty days of report delivery, the audit fee credits against the first month. If we're not the right fit, the audit report is yours and you walk.
Start with the Audit →A selection of career case studies. Real budgets, real outcomes, real category exposure. From DTC at scale to regulated pharmaceutical launches to the early days of legal sports betting.
Owned the full acquisition stack across paid social, search, email, SMS, and influencer. Built the offer architecture and retention engine that turned a regional boutique into a category brand.
Engineered a low-spend, high-yield acquisition program. Built the targeting, the creative, and the routing logic that turned a modest test budget into a category-defining ROI case.
Led the go-to-market for a regulated Rx product. Aligned medical, legal, and commercial. Built the HCP outreach and patient acquisition program that hit ninety-three percent script acceptance.
Built an outbound revenue engine paid on performance. Designed the targeting, the messaging, and the routing. Took the risk on the upside because the system was the asset.
Jordan B. Allodi is the founder of Hottest Commodity and the CEO of JBA Media. Seventeen years across DTC, regulated industries, and B2B. Five million in managed ad spend. A pioneer in sports betting marketing. The audit is the front door. The retainer is the engagement. The standard is broadcast-company-wide quality on every deliverable.
Sixty minutes. We scope the engagement, confirm access, and decide whether to start with the audit, the retainer, or both. You walk out with three findings before any work begins.
Day 0Source-level forensics across ten dimensions. Tag inventory, page audit, message audit, attribution chain, retention chain. Same diagnostic at every tier.
Days 1 to 7Thirty pages. CFO Financial Impact Summary. Ninety-day growth plan. Live walkthrough. From here you either take the playbook or sign the retainer. Both paths supported.
Day 8If you sign, we move directly into the Fractional CMO cadence. Weekly operating rhythm, quarterly business reviews, monthly course corrections. Twelve-month engagement.
Day 9+Founders and CEOs running businesses between one and fifty million in revenue who need senior marketing leadership but can't justify a full-time CMO at three hundred thousand plus equity. You're spending real money on marketing without confidence it's working. You've outgrown agencies. You're not ready for an in-house CMO. That gap is the Fractional CMO seat.
Agencies sell deliverables. A Fractional CMO sells outcomes. I sit on your side of the table. I hire, fire, and manage agencies on your behalf when that's the right move. I own the marketing function and the number it produces. No agency tells you when their work isn't working. I will.
Depends on tier. The Fractional CMO tier is weekly embedded cadence with you and your team. Growth Partner is monthly strategic oversight. CMO + Execution is weekly plus a dedicated execution pod. All tiers include direct access to me. No junior intermediaries on any call.
Yes. Every engagement begins with the audit anyway. Some clients take the report and the ninety-day growth plan and execute internally. Most convert to a retainer within thirty days. The audit fee credits one hundred percent toward the first month of any Fractional CMO engagement signed in that window.
Both options exist. At Fractional CMO tier I work alongside your existing team or build one from scratch, depending on what you have. At CMO + Execution tier I bring an embedded pod. I never replace people for the sake of replacing them. I assess, I rebuild where needed, and I keep what works.
Yes. Board-ready quarterly reporting is standard at every tier. Team coaching is built into the Fractional CMO and CMO + Execution engagements. I represent the marketing function to your board, your investors, and your CFO in the language they speak.
Discovery calls are typically booked within five business days. The X-Ray Audit begins on the date confirmed during discovery and ships in seven days. Retainer engagements start the month following the audit. Most engagements move from first contact to first invoice inside four weeks.
You've had the suspicion for months. A Fractional CMO with forensic standards confirms it, quantifies it, and runs the play that closes it. Discovery call to first invoice in under four weeks.