The Growth Engine Scorecard scores your acquisition, conversion, and retention engine across ten dimensions. Free. Two-page PDF. Delivered to your inbox in under five minutes. Built by the operator who finds $1.5 million in marketing leaks on every paid X-Ray Audit.
The same ten dimensions we score on the $2,500 X-Ray Audit. Lighter pass, scaled for a self-assessment. You answer a short series of questions. The scorecard does the math and returns a color-coded verdict on each.
Paid media, organic, outbound, referral. How efficient is the front of your funnel.
Page-by-page friction. Where prospects stall, drop, and leave.
Email, SMS, lifecycle. Whether you keep the customers you already won.
Message-market fit. How clearly your value reads to the buyer who exists.
Tracking integrity. Whether your decision data is actually defensible.
Tools, redundancy, vendor bloat. What you're paying for and what's earning it.
Who you're selling to. Who you should be. How wide the gap is.
Anchoring, packaging, margin pressure. How the offer reads to the wallet.
Capacity, ownership, accountability. Where the marketing function leaks effort.
Where the market is moving and whether you're moving with it.
Every scorecard returns one of three tier classifications. The tier determines the recommended next move. The math is the same math that scores our paid clients on the X-Ray Audit.
Your marketing engine scores in the top quartile. Most dimensions green. Minor optimizations possible. You're not the right fit for a Fractional CMO right now. The scorecard tells you why.
Three to five dimensions running yellow or red. The leaks are findable but the team isn't seeing them. The X-Ray Audit is the right next step. Forensic scan, ninety-day growth plan, no retainer commitment.
Six or more dimensions in the red. Material revenue is leaking and the founder feels it daily. The Fractional CMO engagement is the right structure. The X-Ray Audit is the on-ramp.
The Scorecard is the lowest-commitment entry point. If your engine is clean, that's the end of the conversation and the deliverable is yours to keep. If it isn't, this is the path most prospects walk.
Free. Two-page PDF. Delivered in five minutes. Includes tier classification and recommended next step. If we're not a fit, you walk with the diagnostic.
Seven-day forensic diagnostic. Same ten dimensions, source-level. Thirty-page audit report with CFO Financial Impact Summary and ninety-day growth plan. Most yellow and red tiers convert here.
Senior marketing leadership embedded weekly. Strategy, planning, hiring, vendor management. Twelve-month engagement. Three tiers. Audit credits 100% toward first month.
Yes. No cost, no card, no commitment. We use the Scorecard to qualify which prospects are a fit for paid work and which aren't. If your engine is running clean, you keep the diagnostic and we part ways with respect. If it isn't, you have a clear next step.
You receive a two-page PDF diagnostic in your inbox within five minutes. It includes your tier classification, dimension-by-dimension scores, and a recommended next step. You will also receive one follow-up email within the week. No phone calls unless you book one yourself.
The Scorecard is a self-assessment. The X-Ray Audit is a source-level forensic scan delivered over seven days. The Scorecard scores ten dimensions in broad strokes. The Audit scores the same ten with evidence, photos, and CFO-grade financial impact ranges. The Scorecard costs nothing. The Audit costs $2,500. Most Yellow and Red scorecards convert to audits.
No. Your information is used to send you the diagnostic and follow up once. It's not sold, shared, or resold. We don't run a data business. We run a Fractional CMO engagement business and the Scorecard exists to find the right clients.
Founders, CEOs, and marketing leads of businesses doing between five hundred thousand and fifty million in revenue. If you're below five hundred thousand or above fifty million, the diagnostic still works but the recommended engagement path may not apply.
The Scorecard is the easiest way to find out whether your marketing engine is running clean or bleeding revenue. It costs nothing. It takes five minutes. The PDF lives in your inbox within five minutes of submitting.